Every gesture counts

MICHELIN presents

Every gesture counts

Watch trailer

Experience the genuine passion that brings excellence to life. Get a close up look at some of the world’s best craftsmen, and discover the countless perfect gestures that lead to the perfect driving moment.

Episode 1


A leather craftsman from Maison Chapal and a Michelin tire designer reveal an unexpected secret to their success: they put themselves in the shoes of those who ultimately use what they make.

Did you know?

  • Charles Lindbergh wore a Chapal A1 aviator jacket, a model composed of 10 different skins, when he made his groundbreaking flight across the Atlantic.
  • Michelin has 27 patents on the technology that produces the Premium Touch Effect on the side wall of the new Pilot® Sport 4 S tire.
Episode 2


What do an accomplished music composer and a Michelin wire drawing operator have in common? The desire to use their technical expertise to move people.

Did you know?

  • It took more than 70 musicians and one full day to record the new version of Bullitt.
  • During the wire drawing process, a 0.5 cm thick wire is stretched so that its diameter shrinks to that of a human hair (100 micrometres).
Episode 3


A certain way of working, a certain way of thinking, a commitment to leaving nothing to chance... Each gesture of this engine fitter at Mercedes-AMG and this Michelin tire inspector embody the very essence of rigour.

Did you know?

  • At Mercedes-AMG, there’s only a single assembler per engine. If at the end of the day he isn’t finished, he puts it aside and finishes the job the next day.
  • Every Michelin tire that comes out of our factories is checked by hand. Up to 3 times.
Episode 4


How do you create products of remarkable quality? A lens production manager at Vuarnet sunglasses and a Michelin production specialist transform superior raw materials into high performance products.

Did you know?

  • In 1960, skier Jean Vuarnet won the gold at the Olympics wearing a pair of sunglasses made by Roger Pouilloux… and the brand was born.
  • There are up to 15 unique rubber materials in a MICHELIN® Pilot® Sport 4 S tire.
Episode 5


It takes exceptional precision to create perfection. The slightest error makes all the work that’s come before useless. A master watchmaker and a Michelin mould manufacturer explore the importance of precision.

Did you know?

  • In the "chapuis extrême" test, IWC watches are shaken around inside a small container for hours on end, subject to knocks and impacts from all angles.
  • The section of the mould that creates the velvet touch and contrast on the side of the MICHELIN® Pilot® Sport 4 S tire is produced by laser.

Genuine passion. Exceptional drive.

Meet Our Partners


AMG: Around the world, these three distinctive letters embody automotive high performance, exclusivity and dynamic driving pleasure.

Discover Mercedes-AMG

Maison Chapal is a traditional French manufacturer specialized in luxury leather garments and accessories since 1832. The world of automobile is a constant source of inspiration for the brand’s designer.

Discover Chapal

Since 1868, the Swiss watch manufacturer IWC Schaffhausen has been creating masterpieces of haute horlogerie that combine precision engineering with exclusive design.

Discover IWC

Thomas Roussel, a.k.a. Prequell, is a Parisian music composer, arranger and orchestrator. He creates stunning soundtracks for fashion shows, movies, and advertising as well as groundbreaking personal work.

Discover Prequell

Inspired by French elegance and excellence in sport, Vuarnet has been making the best mineral sunglasses since 1957. Manufactured exclusively in France, each lens is discretely engraved with a “V” on a ski.

Discover Vuarnet