Why do tires matter?

Tires are usually taken for granted,
until the road puts them to the test.

It's the tires that stop the car.

When it comes to safety, tires are one of the most important components of your vehicle.
Your brakes stop the wheels from turning, but it’s the grip of the tires that actually brings your car to a stop.

Let's take a closer look.
Here, rubber meets the road:

The only thing holding your car to the road is an area on the tires that’s the size of a hand.

And this is where it all happens:
braking, acceleration, traction, handling, steering, comfort.
Even the most powerful car won’t grip the road without the right tires.

You took time to choose your car.
Taking time to choose your tires is just as important.

We can all recall stressful situations where our tires
made the difference:
Think of that bike that came from nowhere.

That driver in front of you suddenly braking.
That dog crossing the street.

That driver in front of you suddenly braking.
That dog crossing the street.

That difficult ride under a wall of rain.

Your safety does not just depend on the way you or others are driving.

It depends equally on your choice of tires.
For your peace of mind (and your family’s), take the time to choose well!

But how do I choose the right tire?

To help you compare and choose, look at 4 different aspects:


Most tires perform well in everyday situations, but difficult conditions will reveal their differences. Choose tires that can perform well in the worst types of weather or roads you encounter. The difference can be huge. Not all tires are equal – choosing the right ones can keep you safe.


Making a compromise now could mean spending more later. Why? Because tires that last longer and can help you save fuel allow you to save in the long run. Get more efficient tires now, replace them much later! (And forget about shopping for tires for a while.)

Enjoy the ride

Like a shoe, a tire needs to fit you perfectly.
1. Take any car
2. Try a different set of tires
You end up with an entirely different driving experience. So, do you like a comfortable drive or precision handling to take that corner like a pro? Make sure your tire reflects your style.

Sports Car?

A sprinter doesn't want to run in slippers. Neither does your car. A sport or luxury car won’t feel like one unless the tires can translate its power to the road.

All in one

MICHELIN® Tire Performance at Michelin®, we continuously strive to offer the best possible balance of performance for every use.

MICHELIN® TOTAL PERFORMANCE reflects our focus on whole tire life, delivering excellent targeted features and benefits with no compromise in other areas. Furthermore, we ensure that all our tires have PERFORMANCE MADE TO LAST, delivering, by design, an exceptional level of long lasting performance… so that our customers can enjoy the full potential of the tire throughout its entire lifespan.

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Everything to feel winter ready

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